Concert Sellout Angers Fans8/06/2013
Dorton Arena, site of the N.C. State Fair concert series. | Photo (Edited): Leah Rucker / CC BY-SA 3.0 The N.C.State Fair hit a sour ...
|Dorton Arena, site of the N.C. State Fair concert series. | Photo (Edited): Leah Rucker/CC BY-SA 3.0|
Some fans reported having tickets in shopping carts and the system timing out well before the 15-minute time clock expired. Others said they logged on at 10 a.m. and were left waiting for a long period of time, being told tickets were unavailable by the time they were able to get through. Meanwhile, tickets appeared on Stubhub and other sites for multiples of the face value - $10 - before the show had even sold out. Some even selling for a whopping $900 each, a 9,000 percent markup.
Here's the story from WRAL.
Unfortunately, my grandma and I were among the disgruntled fans who couldn't buy tickets. We go to at least one of the Dorton Arena shows each year. We were both ecstatic that Florida-Georgia Line was coming and even my dad, who's never interested in the concerts at Dorton Arena, wanted to go. The other concerts the group scheduled in North Carolina were not headlining shows and tickets for the fair concert were dirt cheap compared to the others.
Here are four suggestions:
Lower the Limit: The ticket "limit" placed on this show was way too high. Fair officials placed a limit of 10 tickets per order while most venues put a limit of four or five, at most, especially for high demand shows.
I ordered tickets for the Hunter Hayes concert in Greensboro during a presale and there was a strict limit of four tickets per order. Once the public sale went on the limit was increased to six. Ticketmaster clearly stated it would cancel any order that exceeded these limits and/or cancel multiple orders associated with the same name, e-mail address, billing address, credit card number, etc.
My mom and grandma both remember a time when it was free to get into the Dorton Arena concerts at the fair. The catch was you had to line up early if you wanted a good seat. Just because the Dorton concerts were free back then didn't mean the entertainment lacked. In fact, the entertainment was just as good - perhaps even better - than now.
Looking at past fairs, Dorton has played host to Garth Brooks, Patty Loveless, Clint Black, Travis Tritt, Chubby Checker, Alan Jackson, KISS and Emmylou Harris, just to name a few.
Use a Different Ticketing System: Many people have had good experiences - up until this - with the Etix ticketing system. Quite honestly, it's not all that great in my opinion. I've always had little issues here and there when ordering fair tickets and I think this debacle shows that a sale of this magnitude cannot be handled by the Etix system. I'm not saying other ticketing systems are perfect either but this should definitely be looked in to.
Stay Local: Many venues have also implemented a policy that limits online sales to just residents of the state in which the event is being held. This policy is already in place for most shows at the Durham Performing Arts Center.